Build a Workplace Culture That Aligns with People’s Values

Employer Branding Trends

When leaders think about recruitment and employee development, they must consider how they’re shaping and building a culture that unites people around a common cause.

Candidates are seeking workplaces where they can intertwine their beliefs with those of the company, and work together on a common vision of purpose and success. As leaders grapple with how to recruit top candidates and retain employees, they must rethink how they’re shaping and building a culture that unites people around a common cause.

Great Workplace Culture should provide continuous alignment to the vision, purpose, and goals of the organization.

Today’s employees have high expectations of their employers, and it goes far beyond just a paycheck.

In fact, a recent LinkedIn survey found that people would rather put up with lower pay (65%) and forego a fancy title (26%) than deal with a bad workplace environment.

credit: Natalie Baumgartner-hbr.org